MEDIA RELEASE

New consumer research reveals the power of a pooch in ensuring QLD kids feel loved, secure and safe

26 May 2017: A recent survey amongst Queensland dog owners confirms something many families have suspected all along – just like ice cream and chocolate topping, kids and dogs are made for each other.

Commissioned by long-lasting paralysis tick and flea treatment Bravecto®, the survey results1 reveal the latest insights into the positive, long-lasting effects our four-legged friends have on children and the entire household.

The life lessons little people can learn from pet ownership are many. The main benefits dogs provide Queensland children are ranked as having fun (84%), companionship (79%), learning responsibility (77%), and emotional bonding (65%). Dogs also provide a range of unique comforts to Queensland kids – playing games comes out top (55%), followed by going to the park (43%), and snuggling on the couch (42%).

A dog is touted as ‘man’s best friend’, but household pets are often a child’s best friend too. The Bravecto survey reveals a family dog has a huge positive impact on the emotional wellbeing of children, with almost all feeling happy (92%), 81 per cent feeling safe and 75 per cent feeling loved when their four-legged friend is close by.

Interestingly, children aged 6 to 12 years of age are more likely to feel proud to be caring for their dog (67%) and those aged 13 to 18 years of age are more likely to feel content (70%).

Laura V, Australia’s most well-loved animal behaviourist, believes that this bond allows dogs to feel these things too, creating harmony in the home.

“The purest love of all is the love between a dog and child. Dogs teach children such invaluable lessons in life and ultimately assist in raising them to be good, empathetic people,” Laura comments.

Children benefit from dog ownership in terms of responsibility, a great stepping stone for the demands of adult life. The Bravecto survey indicates QLD kids don’t just ‘pet and forget’; 84 per cent of Queensland children take responsibility for feeding their dog, while 67 per cent either took care of or participated in the walking and exercising of their pet. To the delight of many Aussie parents, nearly half of all children (47%) cleaned up the dog poo…a thankless task, loved by none!

Laura V adds: “Dogs are the best teachers! No matter what our age, dogs teach us about kindness, responsibility, trust and respect. If we let them, they make us better people.”

The essential art of compassion can also be nurtured through pet ownership, providing children with many priceless gifts along the way.

The Bravecto survey clearly points to the relationship between dogs and children as being one of both compassion and companionship. Over half (60%) of QLD parents feel the longer a pooch is in the household, the stronger the bond is between the dog and a child. Conversely, parents believe their child would feel lonely (45%), bored (45%) and sad (32%) without their four-legged companion.

Laura V believes caring for a dog can help children’s development both emotionally and physically: “The Bravecto survey shows children often adopt the task of caring for their dog which teaches them how to care for others.”

Are QLD kids and their dogs a match made in heaven?

If the survey results are anything to go by, quite possibly.

- ends -

For media enquiries, interviews with Laura V and high res images, contact LBPR:

Lisa Burling

M: 0429 976 718

E: lisa@lbpr.com.au

----------------------

Media Materials

References

1. The Bravecto Dogs & Children Survey was completed in April 2017 with an online permission-based panel of owners of dogs in Queensland, NSW and Victoria. Quotas were used for state and gender so that the results can projected to the full population of dog owners in the eastern states. The sample size was 507, giving a confidence level of ± 4.3% at the 95% confidence interval.

About Bravecto

Bravecto is the only oral chew to deliver 3 months flea and paralysis tick protection for dogs in a single dose. It’s a tasty oral chew that dogs love, it won’t wash or rub off, and there’s no mess to administer or liquids to spill or transfer.

With Bravecto, your family can focus on loving life with your dog, knowing they are protected and leaving everyone to worry about more important things, like where is the lead?

To find out more visit www.bravecto.com.au or join our awesome online community of passionate dog owners on Facebook [BravectoAU] and Instagram [BravectoAU].

Social media hashtags: #bravecto #dogsandkids #dogs #paralysisticks #fleas #laurav


LBPR

contact@lbpr.com.au

0499 997 623

Wollongong

Level 1, 57 Kembla Street,
Wollongong NSW 2500

Sydney

101/5 Celebration Drive,
Bella Vista NSW 2153

Melbourne

7 Argent Place,
Ringwood VIC 3134

United Kingdom

Merchants House,
Crook Street Chester, CH1 2BE, UK