Meet the people behind the initials – LBPR
Talk about a team of super cute, results-driven, talented and award-winning PR professionals! (Well, that’s what our parents tell us we are). Just like a great PR campaign, we’re multi-layered and have lives outside of LBPR. So who’s the dancer, who’s a crime fiction addict and who’s won an Olympic medal? Read on to find out!
Founder & CEO
Meet our Founder and CEO Lisa. She’s a broadcast journalist, published author and award-winning businesswoman and PR professional. Recently elevated to the status of Fellow by the Public Relations Institute of Australia in recognition of her contribution to the PR industry in Australia and globally, she brings to the table more than 20 years’ experience working on some of the world’s biggest brands.
She set LBPR up at a time when most wouldn’t, and has worked her butt off to make it the success it is today.
Best part of the job? Lis says without a doubt, having the chance to write compelling content for clients that ignites something in their target audience. Everything we do in PR is about changing behaviour in some way, and knowing words can do that is intoxicating.
Is she a tea or coffee girl? It turns out, a bit of both! Coffee in the morning (almond latte), tea at night (T2 Melbourne Breakfast).
Her Public Relations Definition? Lis best answers this by saying what it isn’t. “As PR professionals, we are not publicists or spin doctors. PR does not stand for press release. We are strategists, communicators and connectors.”
Fun fact: She is a former dancer and can foxtrot, samba and copy a Britney Spears music video like nobody’s business.
Head of Strategy
Meet Colin. He’s our Creative Strategy Lead.
Is there anything this guy hasn’t strategised for? MTV, Viacom, General Pants Co…the list goes on and on. A straight shooter with a knack for innovative thought whilst remaining focused on achieving commercial outcomes, Colin brings global business experience and a perspective to our team that is second to none. Experiential marketing, major events, sponsorships, brand creation and collaborations are his sweet spots.
Originally from Vancouver in Canada, he’s now an Aussie citizen with a love for surfing and great coffee.
Colin’s definition of PR? He prefers it to stay undefined, that way everything is possible.
Fun fact: Colin coached the first-ever Canadian snowboarding team to Gold Medal victory at the 1998 Winter Olympics in Nagano, Japan.
Client Services Director
Meet Lauren, otherwise known as Loz. She’s a PR professional who brings corporate and consumer communications experience from Australia and Canada to the LBPR team. Her work spans a multitude of industries, and like a dog with a bone, she’s dedicated to achieving the best outcomes for our clients.
Best part of the job? Loz says she loves that not one day is the same. From working across diverse industries, to a variety of projects – each day offers something different. She also loves being able to wow our clients through the power of PR.
Tea or coffee? She loves a good latte, but also appreciates a lovely hot cup of tea.
Her definition of PR? Loz always refers to the quote “PR is what others say about you”. It’s about creating meaningful connections and building a brand’s image, reputation and credibility.
Fun fact: Loz was once a dance teacher, and now channels her love for the sport via a healthy obsession with dance-related movies and TV shows.
Meet Kasey. She’s an experienced communications professional with eight years within the industry under her belt. Kasey is our go-to media relations guru with an impressive rolodex full of influential contacts.
Why does she love her job? Kasey explains, “PR allows you to flex your creative muscles, yet it also grounds you with strategic purpose and direction. It’s the best of both worlds!”
You’ll find her in the LBPR office stuck to her desk smashing client KPIs left, right and centre or Googling food…wondering which restaurant to go to on Saturday or how to debone a duck? Just ask her!
Fun fact: Kasey is double-jointed at the elbows allowing her to pass her arms overhead without releasing her fingers. Some freaky stuff!
Meet Amelia, aka Milly. She’s a PR Graduate and Wollongong local with a drive to implement creative campaigns in a vast range of industries.
Best part of the job? Milly says she loves getting to work and facing a new challenge everyday, as well as the amazing LBPR team!
Tea or coffee? She loves a large coffee to kickstart her morning and enjoys a nice hot cup of tea after dinner.
Her definition of PR? Milly believes PR can’t be defined, it’s always changing and evolving with the digital and media landscape.
Fun fact: Milly loves crime fiction books, once she starts a book it goes everywhere with her…on the odd occasion even to the bathroom.
Meet Yazmin. She’s a degree-qualified PR professional who has kickstarted her career strong at LBPR. With experience across a variety of industries, Yaz’s exceptional people skills and industry knowledge make her a valuable asset to our team.
Best part of the job? Yaz says she loves how LBPR becomes an extended part of each and every client’s team where we are there for support and provide real meaningful results.
Tea or coffee? Without a doubt, Yaz is our tea connoisseur at LBPR with each morning choosing a different exotic tea flavour to set a positive day.
Her definition of PR? “PR encompasses both a strategic and creative way to build, track and connect the right people to nurture and grow a brand.”
Fun fact: Yaz’s love for dogs and crocheting is what consumes her spare time whilst googling compelling and terrifying celebrity conspiracy theories.
Meet Amanda. She’s a Macquarie University graduate with four years’ experience in communications across the telco, health and not-for-profit sectors. Recently returning home to Wollongong after a stint in Queensland, Amanda is passionate about telling stories and delivering creative comms.
Best part of the job? Amanda loves working with an amazing team (her words, not ours!), and is passionate about building and delivering on strategy for our clients.
Tea or coffee? Amanda is a huge fan of a morning iced almond latte, but you can also find her devouring T2 throughout the day.
Her definition of PR? Amanda believes that PR is all about building strong relationships, delivering on strategy and living creatively.
Fun fact: Amanda is obsessed with books, 80’s music and fashion!
Meet our larger than life Account Executive Steph! She’s a Marketing and PR graduate from the University of Wollongong with industry experience in public relations and a flair for social media including content creation and community management.
Best part of the job? Steph couldn’t choose just one part. She loves that every day is different, and when you work with such supportive and likeminded people, you learn something new every day.
Tea or coffee? Steph CANNOT live without her coffee (or two) a day.
Her definition of PR? “PR is all about opportunity and change. I didn’t know about PR until I started uni – and it’s definitely changed my life! I’d love to be able to work with businesses to show them how PR can change their lives too”
Fun fact: Steph has been working as a Freelance Makeup Artist for five years, and didn’t know her left and rights until she took dance classes when she was 5 (and she still forgets sometimes!)
Meet Anthony, our Account Coordinator. He’s a University of Wollongong Marketing Graduate with industry experience in content creation, branding, and website design and management. His creative eye and excellent client liaison skills are thanks to over five years’ experience in sales and management.
Best part of the job? Anthony thrives in LBPR’s fast paced environment, where he learns something new every day. He is always eager to challenge himself to expand his ever growing skillset.
Tea or coffee? Anthony loves his morning and evening espressos like the true Italian he is, but he definitely enjoys an afternoon cup of chai tea to balance out all the caffeine.
His definition of PR? For Anthony, PR is all about creating connections, being creative, and constantly evolving.
Fun fact: If he’s not spending time with his family, looking after his fur baby Figaro the cat, or soaking up the sun at the beach, you can find Anthony shopping from open to close!