Every member of our team brings something different to our communal worktable.
We have brand experts that have launched some of the world’s biggest names, marketing minds that have tackled global challenges and opportunities (with success), PR professionals that are all about accentuating the positive and minimising the negative, journalists who can media train and create compelling content like nobody’s business, graphic designers with flair, plus social media gurus that know how to engage a digital influencer and drive quality engagement.
The unique powers of our team are many and varied.
What we all have in common is creativity, talent and passion. Those traits, and a driving need to give it everything we’ve got for our clients, is the glue that binds us together.
Meet our Managing Director Lisa.
She’s a broadcast journalist, published author and PR professional with more than 20 years’ experience both in Australia and overseas, working on some of the world’s biggest brands.
She set LBPR up and a time when most wouldn’t, and has worked her butt off to make it the success it is today.
Best part of the job? Lis says without a doubt, having the chance to write compelling content for clients that ignites something in their target audience. Everything we do in PR is about changing behaviour in some way, and knowing words can do that is intoxicating.
Is she a tea or coffee girl? It turns out, a bit of both! Coffee in the morning (almond latte), tea at night (T2 Melbourne Breakfast).
Her definition of PR? Lis best answers this by saying what it isn’t. As PR professionals, we are not publicists or spin doctors. PR does not stand for press release. We are strategists, communicators and connectors.
Fun fact: She is a former dancer and can foxtrot, samba and copy a Britney Spears music video like nobody’s business.
He’s our Creative Strategy Lead.
Is there anything this guy hasn’t strategised for? MTV, Viacom, General Pants Co…the list goes on and on. A straight shooter with a knack for innovative thought whilst remaining focused on achieving commercial outcomes, Colin brings global business experience and a perspective to our team that is second to none. Experiential marketing, major events, sponsorships, brand creation and collaborations are his sweet spots.
Originally from Vancouver in Canada, he’s now an Aussie citizen with a love for surfing and great coffee.
Any hidden talents? It turns out he coached the first ever Canadian snowboarding team to Gold Medal victory at the 1998 Winter Olympics in Nagano, Japan.
Colin’s definition of PR? He prefers it to stay undefined, that way everything is possible.
Meet Lauren, otherwise known as Loz. She’s a PR professional who brings corporate and consumer communications experience from Australia and Canada to the LBPR team. Her work spans a multitude of industries, and like a dog with a bone, she’s dedicated to achieving the best outcomes for our clients.
Best part of the job? Loz says she loves that not one day is the same. From working across diverse industries, to a variety of projects – each day offers something different. She also loves being able to wow our clients through the power of PR.
Tea or coffee? She loves a good latte, but also appreciates a lovely hot cup of tea.
Her definition of PR? Loz always refers to the quote “PR is what others say about you”. It’s about creating meaningful connections and building a brand’s image, reputation and credibility.
Fun fact: Loz was once a dance teacher, and now channels her love for the sport via a healthy obsession with dance-related movies and TV shows.
Meet Kasey. She’s an experienced communications professional with eight years within the industry under her belt. Kasey is our go-to media relations guru with an impressive rolodex full of influential contacts.
Why does she love her job? Kasey explains, “PR allows you to flex your creative muscles, yet it also grounds you with strategic purpose and direction. It’s the best of both worlds!”
You’ll find her in the LBPR office stuck to her desk smashing client KPIs left, right and centre or Googling food…wondering which restaurant to go to on Saturday or how to debone a duck? Just ask her!