WE ARE LBPR.
Think of us as conversation starters. We get the people that matter talking about you.
We’re all about creating compelling human connections, making strong impressions and
fostering amazing relationships.
Everything is connected. Connected is everything.
As globally experienced opportunity finders, story-tellers and problem-solvers, we don’t
believe in waiting for opportunities.
We create them!
Let’s be frank. We don’t want to be told that you want to buy a media release or a social media campaign.
LBPR clients are the ones that want to invest in a real business outcome, so they share the desired end result and leave the tactical recommendations to us.
Maybe you want to increase sales? Maybe you want to reach a new demographic of customers? Maybe you want a house made out of cheese (who are we to judge)?
Whatever it is, let US guide YOU on how our expertise can help you reach your goal, efficiently and effectively. Plus, we’ll always be honest if we don’t think we’re what you need right now.
Marketing + PR Strategy
Everything we do – media relations, social media, marketing campaigns – begins with strategy, guided by business objectives and driven at full throttle by a vision. Our best work hinges on getting to know who you are, your challenges and opportunities, and objectives. After that, you can expect from us honesty, creativity, clear messaging and results.
Editorial Media Campaigns
Positive media coverage achieved by introducing true innovation, raising topics that should be hot, shaping thought-provoking debate and managing crisis situations.
We find your advocates and nurture them. Communicating your worth, inspiring opportunities for growth, and fostering trust, respect and buy-in.
At heart, we are all storytellers. Whether it’s websites, magazines, eDMs, fliers, promotional material or social media, we turn words into prose that enables a connection with your target audience. Simple.
Digital Influencers & Social Media
You can’t afford not to have a digital presence. You need to get involved – and people expect you to meet them where they are. This means social media, online content and engagement with digital influencers like bloggers. Our approach is award-winning and underpinned by strategies that work.
WHO WE ARE
Every member of our team brings something different to our communal worktable.
We have brand experts that have launched some of the world’s biggest names, marketing minds that have tackled global challenges and opportunities (with success), PR professionals that are all about accentuating the positive and minimising the negative, journalists who can media train and create compelling content like nobody’s business, graphic designers with flair, plus social media gurus that know how to engage a digital influencer and drive quality engagement.
The unique powers of our team are many and varied.
What we all have in common is creativity, talent and passion. Those traits, and a driving need to give it everything we’ve got for our clients, is the glue that binds us together.
Lisa Burling, Managing Director
Meet our Managing Director Lisa. She’s a broadcast journalist, published author and PR professional with more than 20 years’ experience both in Australia and overseas, working on some of the world’s biggest brands.
She set LBPR up and a time when most wouldn’t, and has worked her butt off to make it the success it is today.
Best part of the job? Lis says without a doubt, having the chance to write compelling content for clients that ignites something in their target audience. Everything we do in PR is about changing behaviour in some way, and knowing words can do that is intoxicating.
Is she a tea or coffee girl? It turns out, a bit of both! Coffee in the morning (almond latte), tea at night (T2 Melbourne Breakfast). Her definition of PR? Lis best answers this by saying what it isn’t. As PR professionals, we are not publicists or spin doctors. PR does not stand for press release. We are strategists, communicators and connectors.Fun fact: She is a former dancer and can foxtrot, samba and copy a Britney Spears music video like nobody’s business.
Colin Blake, Head of Strategy
He’s our Creative Strategy Lead.
Is there anything this guy hasn’t strategised for? MTV, Viacom, General Pants Co…the list goes on and on. A straight shooter with a knack for innovative thought whilst remaining focused on achieving commercial outcomes, Colin brings global business experience and a perspective to our team that is second to none. Experiential marketing, major events, sponsorships, brand creation and collaborations are his sweet spots.
Originally from Vancouver in Canada, he’s now an Aussie citizen with a love for surfing and great coffee.
Any hidden talents? It turns out he coached the first ever Canadian snowboarding team to Gold Medal victory at the 1998 Winter Olympics in Nagano, Japan.
Colin’s definition of PR? He prefers it to stay undefined, that way everything is possible.
Lauren Fellowes, Senior PR Consultant
Meet Lauren, otherwise known as Loz. She’s a PR professional who brings corporate and consumer communications experience from Australia and Canada to the LBPR team. Her work spans a multitude of industries, and like a dog with a bone, she’s dedicated to achieving the best outcomes for our clients.
Best part of the job? Loz says she loves that not one day is the same. From working across diverse industries, to a variety of projects – each day offers something different. She also loves being able to wow our clients through the power of PR.
Tea or coffee? She loves a good latte, but also appreciates a lovely hot cup of tea.
Her definition of PR? Loz always refers to the quote “PR is what others say about you”. It’s about creating meaningful connections and building a brand’s image, reputation and credibility.
Fun fact: Loz was once a dance teacher, and now channels her love for the sport via a healthy obsession with dance-related movies and TV shows.
Kasey Simpson, Senior PR Consultant
Meet Kasey. She’s an experienced communications professional with eight years within the industry under her belt. Kasey is our go-to media relations guru with an impressive rolodex full of influential contacts.
Why does she love her job? Kasey explains, “PR allows you to flex your creative muscles, yet it also grounds you with strategic purpose and direction. It’s the best of both worlds!”
You’ll find her in the LBPR office stuck to her desk smashing client KPIs left, right and centre or Googling food…wondering which restaurant to go to on Saturday or how to debone a duck? Just ask her!
Max Pasalic, Branding & Graphic Design Lead
He’s our Branding & Graphic Design Lead.
Max is one of those people you love to hate. Young in age but talented beyond his years, he’s helped drive the creative strategy and branding for a myriad of companies across industries as diverse as skincare, fashion, and platinum-selling recording artists. In fact, you may have seen his work for national and international campaigns without even realising!
What makes Max special? Apart from his hair, he has that uncanny ability to think about strategy and the tactical details concurrently; a must-have attribute for LBPR clients.
Best part of the job? Getting to create content that he’d want to consume.
Fun fact: Max sings in a rock band and frequently travels across the country on tour. And he makes a mean roast chicken.
Paige Pollard, PR Consultant
Meet Paige! She’s an absolute social media whiz and brings a creative flare to the team that delivers exciting and imaginative content for our clients.
Best part of the job? Paige says it lies in her passion for utilising PR to strategise and create high-quality content that drives engagement and growth for businesses with purpose.
Tea or coffee? Long black before 6am!
Fun fact: Paige clocks about 10,000 steps a day in a pair of heels and is our own ‘in-house dietitian’… don’t order a coffee with sugar in it if you’re next to her…
Publicists. Spin doctors. Benders of the truth.
We’ve heard it all before and the time has more than come to set the record straight.
PR IS NOT WHAT YOU THINK IT IS.
Gone are the days where we send out media releases by fax to journalists who don’t care (some of us are old enough to have been there. It was not fun.)
We are at core strategic thinkers who deliver full-bodied outcomes.
We are a team that take on formidable business challenges and come up with exciting and creative solutions underpinned by a realistic strategy that maximises our areas of expertise. We
launch and sustain marketing momentum for brands and companies all over the globe.
But don’t take our word for it – if PR is what others say about you, we’ll let our accolades from our industry do the talking.