PR is not what you think it is
We’re committed to challenging beliefs about PR
When most people think about PR, they think of press releases, free media coverage and under-handed tactics that are more akin to a spin doctor than a qualified public relations professional.
In our world, LBPR is so much more. We are expert communicators and smart strategists who are completely in love with the power of words (verbal and written) to truly change the way people see their world and how they behave in it.
Interested? Come inside, let us tell you more.
Movers, Shakers, Boundary Breakers
We are LBPR
Think of us as conversation starters. We get the people that matter talking about you.
We’re all about creating compelling human connections, making strong impressions and fostering amazing relationships.
Everything is connected. Connected is everything.
As globally experienced opportunity finders, story-tellers and problem-solvers, we don’t believe in waiting for opportunities.
We create them!
View more of our Award-Winning PR Campaigns
We are proud to be Public Relations Industry of Australia award-winners since our inception in 2013. Here’s a selection of LBPR’s PR campaigns that have been recognised as best in class.
How can we help you?
S may be the 19th letter in the alphabet, but with LBPR it comes first. We don’t undertake anything without a clear strategic intent. We like to know our client’s business objectives so we can work out how PR will help them get there. This non-negotiable approach to PR is why we consistently win national PR industry awards.
Editorial Media Campaigns
We help craft your story in a way that will be attractive to journalists – that magical sweet spot where you want to communicate meets what they want to cover. It’s an art and takes time. We also offer media training to clients who need it; our journalist backgrounds mean we know how to get spokespeople ready!
Whether it’s identifying experts that can shape your story, gathering opinions of those who matter, or opening a conversation on your behalf, relationship building is our sweet spot. We’re skilled at creating stakeholder map, researching current views, managing the relationship-building process, and creating mutually beneficial partnerships.
Ah, words! Images! Video! Podcasts! Whether it’s for social media, media materials, internal communications or marketing collateral…we love it all and we do it well. Content is king, a picture tells a thousand words…these sayings still ring true and for good reason. Getting content right – whether it’s from scratch or a refresh – is paramount to PR success. Oh, and we love doing it!
All our clients engage with digital influencers in some way. We make it easy for them – we know who the best ones are, how they fit with a client’s brief, and can tap directly into our own qualified database to make sure this is a positive experience for both sides. Our national PR industry recognition for digital influencer campaigns are a testament to our abilities.
No longer an optional activity, great social media relies on great content and the ability to build virtual communities. From social media strategy, to compelling content plans and images, we see social media as a natural fit for us as wordsmiths and connectors. We understand how it works and can build quality, engaged online communities with ease.
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“Larger agencies weren’t delivering so we approached LBPR. They’ve created strategically sound, creative work contributing to the success of our brands. We consider LBPR a true partner – access to senior team always means they will challenge if needed, work collaboratively, and produce high quality work aligned to the brand goals. I love working with LBPR, continuing our successful partnership into 2021.”
“Coopers Animal Health has worked with LBPR for over three years. Our relationship has grown due to LBPR’s professionalism, strategic insights and seamless collaboration with our team. LBPR not only understand our market dynamics, they quickly adapt to our needs and work with us to create solutions that are targeted and highly creative to ensure cut-through in our competitive landscape. Just recently LBPR helped us launch a new campaign for one of our largest sheep vaccine brands which has exceeded expectations due to LBPR and their unwavering commitment. LBPR are true partners in our business.”
Coopers Animal Health
“LBPR is an integral part of our extended team; I can't speak highly enough of Lisa and the team; as a small consultancy they are results driven, true to their word, and a joy to work with. We look forward to many more years of partnership with this award -winning consultancy."
Eden Gardens & Gro Urban Oasis
“Girl Guides Australia’s Diamond Anniversary of selling biscuits was a milestone event and we chose LBPR to tell our story. LBPR proved to be an essential element in the success of the 2018 Girl Guide biscuit fundraiser. We sold all biscuits ordered and this was because of the national, state and regional editorial media coverage secured.”
Girl Guides Australia
“The way this campaign engaged the Illawarra community, generating a thousand photos posted to Instagram and Facebook, demonstrates LBPR’s innate understanding of social media and how to best use these platforms to communicate key messages and achieve maximum brand visibility.”
“Prior to LBPR coming onboard, our social media presence was almost non-existent and we now exceed 30,000 followers across our platforms. LBPR take in the big picture and focus on aligning all communications back to the strategic direction of our business. They create engaging content that is forever evolving based on the response from the market, consistently delivering a comprehensive communication plan that's realistic and effective.”
HiKOKI Power Tools Australia
“LBPR truly helped us achieve strong sales for Bravecto in an increasingly competitive marketplace. We strongly believe this strategic PR campaign from LBPR was critical to the commercial success of Bravecto last tick paralysis season and the overall results we achieved are a true testament to success.”
On the Blog
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